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Baseball's Audience Is Old

Baseball's Audience Is Old

Game 1 of the World Series was Wednesday night.  That means it is time for the inevitable "baseball is old" story.

Bloomberg published a story claiming that the median age of the 2012 World Series television viewer was 53.4.  That might be the highest of all time, but it is definitely the highest in more than 20 years.

By comparison, the average age of viewers who watch the NBA finals was 41.  The median age for Super Bowl viewers is 45.

According to Brad Adgate of Horizon Media, the median age for viewers of the 1991 World Series was 44.8.  That's as far back as the data goes.

Read the full story here.

 

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