(NEWSER) – It's done so well at Twitter, the hashtag may soon have a job at Facebook, too. The social network is looking into using the symbol to organize conversations on the site, the Wall Street Journal reports. As with Twitter, Facebook users could potentially click on a hashtag to see what people are saying on a given topic. That could keep users on the site for longer, meaning more ad views, the Journal notes. (At Slate, Will Oremus says the Facebook move is "rather ingenious when you consider it from a business perspective.") It's not certain when Facebook would launch the feature.