Alicia Keys has found a way to blend her music with her latest position as the new global creative director of Blackberry. On Wednesday, the singer announced what she's calling the "BlackBerry Keep Moving Hub," which will allow the tech company's users to help create interactive videos for her "Set The World On Fire" tour.
She is reaching out to fans, asking them to use their BlackBerrys to help her crowd source photos that will play behind her on stage during her U.S. concerts. The interactive videos will be tailored to each city she performs.
In a statement, Keys says that the project will "show the world what's possible when your imagination and BlackBerry's innovative platform collide."
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